From Overconsumption to Mindful Consumption: An Examination of Consumption Practices of Sri Lankan Consumer Activists

Overconsumption, driven by materialism results in many environmental problems. It also impacts the long-term wellbeing of individuals. Therefore, engaging sustainable consumption is vital. In addressing issue sustainability, overconsumption at individual level likely to be an effective approach which can achieved instilling mindful consumption. The root-cause detachment from fellow humans and natural environment. Yet, if one makes their choices mindfully, it will no longer a problem. Many anti-materialistic practices that are presented previous literature initiated various types consumer activists anti-consumption movements. not clear current how universal love spirituality reflected practices. To unearth this, using qualitative approach, 25 semi-structured in-depth interviews were conducted with activists’ who lives Colombo district, Sri Lanka snowball sampling. gathered data then transcribed analyzed through thematic analysis. Findings highlight adopted Lanka. Reducing, reusing, rejecting, recycling redefining common highlighted respondents. Mindful seen as delineating social business challenge. As shown implications these ways must treated core values society improve because absence such root cause unsustainability unhappiness. Thus, study shows key policy for improving initiatives related society.